PPB May 2021

T he global pandemic showed us that the modern audience relies on video content. This is obvious with the meteoric rise of TikTok, InstagramLive and other platforms for video content. Apart from the entertainment factor, videos are informative and digestible for audiences of all ages. Video content can also convey more visual data than written content over the same amount of time. As a result, companies like YouTube have more than two billion unique monthly viewers, and the algorithmof these video platforms streamlines the users’ recommendations based on viewing history. So, investing in video content is a highly-recommended business decision for any company looking to attract more users. But before going into promotional video production, you need to first understand the benefits of video marketing and the necessary steps in video content creation. Why Is Video Content Important? According to Adelie Studios, businesses gainmore exposure and traffic from video content than banner ads and email newsletters. At the same time, users can also more quickly consume information about the company and product. In addition, promotional videos can combine entertainment and authenticity factors needed to increase traffic. Today, the possibilities available with video content are limitless. So, let’s go through some of the main reasons why your business needs a video promotional campaign. Video Content Is Engaging According to CISCO, video consumption will represent over 80 percent of internet traffic by the end of 2021. This increase in consumption correlates to the invention of devices with high- definition cameras and faster internet connectivity. When an internet user sees a funny or interesting video, they Why companies should create video content and a step-by- step guide to get rolling. by Amanda Dudley Take Your Best Shot At Success m [LFT 4IVUUFSTUPDL DPN 54 | MAY 2021 | GROW