PPB May 2021

Cover: Roman Samborskyi / Aquarius Studio / oksana2010 14 IDEAS THAT INSPIRE Fifteen PPAI Pyramid-winning campaigns and programs that will spark the possibilities in your own business. 44 ‘ZOOM’-ING IN ON THE WFH REVOLUTION Working from home has become commonplace. With promotional products, companies can build a connected culture and support employees—from wherever they happen to log on. 4 Perspectives It’s Time To Reunite And Reconnect—In Person 8 Feedback 11 INNOVATE 12 Question Buckling Down On Dressing For Zoom 24 Personal Development Nine Essential Skills For The Post-Pandemic Leader 28 Eye On Apparel T-shirts 37 GROW 38 Editor's Picks Pet Products 54 Marketing Video: Take Your Best Shot At Success 61 THINK 62 Sales The Money Will Follow 67 Fast Forward NFTs Unleash New Potential For Creators, Brands 71 Viewpoint NFTs: The Next Revolution In Promo 72 Five Minutes With Farissa Knox, RLM Media 74 Profile JoAnn Gilley, Overture Promotions 80 Management Inside The American Rescue Plan Act 2021 85 CONNECT 86 Close Up Jill Haspert, Foxtrot Marketing Group 91 Inside PPAI 94 PPPC Communiqué 97 New Members 101 Datebook 104 The Creative Calendar Kostsov / Shutterstock.com. Charlie Bard / Kues / leungchopan / Rawpixel.com / Robert Kneschke / Shutterstock.com. contents Promotional Products Business The Official Business Monthly of Promotional Products Association International MAY 2021 | MAY 2021 | 3