PPB May 2021

SILVER WINNER OrderMyGear Dallas, Texas Entry Name: Reintroducing the OrderMyGear Technology Platform Primary Objective: This program was to launch the refreshed OMG branding, increase overall market awareness, educate attendees on the role of online pop-up stores in their sales strategy and thank clients for their continued partnership. Strategy And Execution: OMG introduced a new booth at The PPAI Expo 2020 with space for on-site meetings and a completely rebranded image positioning the business services company as a powerful technology partner. OMG also designed and distributed a Hanes Beefy-T and X-Temp Triblend tee at the show; an online store was created to take sizes and orders, and approximately 500 orders were placed prior to the show. At the show, when attendees picked up their shirt, they were encouraged to wear them on the floor the next day and return to the booth for a chance to win a $100 Visa gift card by spinning the OMG roulette wheel. This kept attendees engaged with OMG throughout the show, as well as drove additional traffic to the booth. Also, to show appreciation for top clients and get to know new prospects, OMG gave them bright OMG green Under Armour shoes in custom OMG-branded shoe boxes at the show. Clients and prospects could order their sizes via an OMG online store in advance and they picked them up at the show. Augusta and Founder Sport Group also hosted OMG podiums in their booths, where buyers could discuss online store strategy and increasing product sales with an OMG rep. Results: Overall, the campaign led to higher booth traffic, increased engagement, new business and client satisfaction. OMG achieved a 36-percent increase in leads over the prior year’s show and held more than 24 one-on-one meetings with prospects, successfully closing 62 percent of the deals. Also, it closed 66 percent more new accounts in the 90-days following The PPAI Expo than in the previous year, enhanced client engagement by holding 32 client meetings to reviewmetrics, discuss strategy and provide training on new features, and increased overall partner engagement, holding 16 partner meetings. SILVER WINNER Hillary’s LLC Hopkins, Minnesota Entry Name: Meaningful Communication in a Pandemic Primary Objective: To send positive thoughts, energy and ideas at a difficult time, keep the company top of mind without trying to sell anything, do the right thing, live the brand and keep program cost dollars as local as possible. Strategy And Execution: We created a strategic plan that included meaningful and relevant content for key stakeholders and delivered it using email blasts, personal email, direct mail, social media and phone calls. The content followed themes of uncertainty, positive energy, stronger together, staying connected, in this together, self-care to recharge, power of the human gesture, unsung heroes, word energy, the next normal and blossoming your mindset. Results: Hillary’s received numerous emails, texts and phone calls from its target audience thanking the distributor for all of the thoughtful ideas to help them stay positive, and it earned four new clients. FEATURE | Pyramids In Marketing 20 | MAY 2021 |