PPB April 2021

Reciproci ty Road Partners Who Focus On The Greater Good Since 2016, Reciprocity Road, an alliance of 10 distributors located across the U.S. and Canada, has been dedicated to its mission of giving back to the industry and community. In an interview, Executive Director Perry Wehrle, MAS, discusses how Reciprocity Road’s partners are staying committed to the business of benevolence. By Kristina Valdez R eciprocity is the practice of exchanging things with others for mutual benefit. In 2016, Rod Brown, CAS, founder and retired CFO of distributor MadeToOrder and recipient of PPAI’s 2020 H. Ted Olson Humanitarian Award, along with four other distributors, established Reciprocity Road, a buying group with a philanthropic focus. It was established to create a space for shared learning, and to provide businesses with the opportunity to give back to the community and help clients to give as they branded themselves. The other founding partners are Image Source, ROBYN, Brand Fuel and The Icebox. Executive Director Perry Wehrle, MAS, says, “I think the biggest thing that Rod was driving behind was creating an organization that would give back to the industry, hence our name Reciprocity Road.” Wehrle was brought into the organization Perry Wehrle, MAS, is Reciprocity Road’s executive director. CONNECT 76 | APRIL 2021 |