PPB April 2021

Committee, Long Range Planning Committee and Show Committee and then was elected to the board of directors and became president in 1976. A few years later he volunteered for PPAI on the Advertising and Public Relations Committee, and Membership Committee and was elected to the PPAI board where he served from 1991-1995. He later served on the PPAI Strategic Planning Committee. He is also a long-time supporter of the Promotional Products Education Foundation. Waldorf generously contributes his time to his community. In addition to Camp Bob Waldorf, he’s a 60-plus- year volunteer with Jewish Big Brothers and Big Sisters of Los Angeles, which runs a mentoring program, offers college guidance and scholarships, and runs the camp. He has served the organization in many capacities over the years, including as board chair in 1994-1997, and was honored with its Lifetime Achievement Award in 1999, its Legacy Star award in 2008 and as its Legacy Award recipient in 2015. Waldorf has also dedicated his time and service to numerous other local boards including Vista Del Mar Men’s Association, where he was vice president, and the City of Hope Medical Center Board of Governors. He served more than 20 years on the board of advisors at the Price Center for the UCLA Anderson School of Management and six years on the board for the Los Angeles Jewish Home for the Aging, where he has hosted events to gain supporters for the organization. In 1995, ASI honored Waldorf with its Bess Cohn Humanitarian Award and in 2007 with its Marvin Spike Lifetime Achievement Award. He was inducted into the PPAI Hall of Fame in 2008 and designated as a PPAI Fellow in 2016. Now at 82, Waldorf commits time to continuing his philanthropic work. “I do it because I want to be involved and give back,” he says. “Being involved is very important to me and being named a humanitarian is an honor. This award is the capstone on my career of giving back. I very much appreciate PPAI for this recognition.” To those wondering how to emulate Waldorf ’s example of giving, he says simply, “Be involved, get involved, make a difference! We all can make a difference. It helps somebody else, but it helps you, too. You stand taller for having helped someone in need.” Waldorf adds, “Every day when I wake up, I have 24 hours to fill. How I fill it is different all the time. I like being involved in life and making things happen. I don’t want to watch things happen, I want to make things happen. I’m very grateful for all the things that have happened in my life. If I can help someone else, that makes my day!” Tina Berres Filipski is editor of PPB. Below Left: The Waldorf family from left: (front row) grandchildren Gigi, Belle, Jake, (back row) Dylan and Sienna; daughter Julie, Bob, wife Toby, son Greg and daughter-in-law Emily. Below Right: Bob Waldorf enjoys visiting the camp every year, speaking with the kids, answering their questions and signing autographs. Bob Wa l do r f , CAS 64 | APRIL 2021 | THINK