PPB April 2021

26 RESILIENT AND RESOURCEFUL How six industry companies successfully made it through the pandemic and what they learned. 72 NINE WAYS TO BOOST EMPLOYEE ENGAGEMENT Engaged teams perform as well-oiled machines. If yours is not there yet, here’s a roadmap to get started. 4 Perspectives What’s Our Purpose? 8 Feedback 11 INNOVATE 12 Question A Concise, Descriptive Elevator Speech—Is It An Oxymoron? 16 Eye on Apparel Good-For-You Fabrics 22 Factory Floor Refresh Glass 37 GROW 38 Market To Market Associations 44 Editor's Picks Time Products 56 Sales Get Sales Rolling In 2021 61 THINK 62 Profile Bob Waldorf, CAS 67 Fast Forward A Smarter Way To Eat’Sa Pizza 75 CONNECT 76 Close Up Reciprocity Road 79 Inside PPAI 83 New Members 90 The Creative Calendar contents Promotional Products Business The Official Business Monthly of Promotional Products Association International APRIL 2021 Cover Images: Maridav / Mert Toker / Shutterstock.com Photo illustration by SPARK Publications | APRIL 2021 | 3