PPB April 2021

We do these projects all the time. Just make sure you know the pricing of all the components of your project, from crinkle paper down to the shipping of all components to the place of fulfillment, so that you can more or less organize everything into one unit price for your client. Shipping can be a line item, too, if you prefer. To keep it organized, you can do a spreadsheet to keep track of costs. AMY ARELLANO WILLIAMS, CAS CEO AB Unlimited Worldwide Las Vegas, Nevada PPAI 510995, D3 Premiummargins require premium effort. Do you want to sell schlock all day or be the guy who establishes his brand as doing one-of-a-kind, completely unique, tailored items that match perfectly with clients’ aura, ethos and DNA? I live for those assignments. CRAIG SAHLI President and CEO Graphics Network Tulsa, Oklahoma PPAI 670720, D1 Do You Have An Answer? A Distributor Asks: Has anyone experienced suppliers placing a competitor’s sticker on their orders? This has been happening to us for some years now where a larger distributor with a similar name supplies stickers to suppliers to be affixed to their packages, but the stickers get placed on our packages as well. The stickers are on samples as well as orders that go out to our clients. I’m not sure how much business we’ve lost because of this practice. What would you do? What’s Your Answer? Email your response to the question to Question@ppai.org for the chance to be featured in a future issue of PPB. Danielle Renda is associate editor of PPB. ? P O W E R E D B Y F O R I U S 14 | APRIL 2021 | INNOVATE