PPB April 2021

INNOVATE 12 QUESTION: A CONCISE, DESCRIPTIVE ELEVATOR SPEECH—IS IT AN OXYMORON? Resilient And Resourceful How six industry companies successfully made it through the pandemic and what they learned. page 26 Seeing Green The fashion industry is a sea of green this year, but not necessarily in color. As companies continue working toward sustainability goals, consumers are more willing to buy from brands that express genuine concern for the environment and demonstrate that concern through eco-friendlier products and processes. page 16 22 FACTORY FLOOR: REFRESH GLASS VolodymyrSanych / wolfman57 / ALXR / Shutterstock.com. | APRIL 2021 | 11