PPB March 2021

to the industry and improves career opportunities, along with many other benefits for the individual who earns the certification. As far as the committee’s responsibilities for professional development, it serves as a liaison between PPAI, its staff and its member base to provide informed opinions and feedback for education offered by the Association. In the past year, the Professional Development committee assisted the Certification Committee by reviewing programs and writing quiz questions. “Our projects include review and feedback of speakers’ submissions for Expo education, and we promote education offerings and gather feedback,” says Smith. “This past year we participated in several Forums For The Future with our various committee members serving as facilitators. We designed and approved a sticker to be given out at the PPAI Expo to those attending classes to help promote education. These will be used at in-person events in the future.” This year, the committee is focusing on social media. “We want to find a way of using social media to create better awareness of all education opportunities, to build a following on Facebook or Instagram and to utilize the committee members to carry the message forward,” says Smith. In addition, the combined committee will see what it can accomplish together. “Combining the Professional Development and the Certification Committees will be our biggest opportunity this year,” says Parker. “In doing so, we will be able to provide a higher level of educational opportunities to help our members achieve their certification designation, and educational resources to achieve personal and professional growth within our industry.” KeepingThe Sales Pipeline Full WasThe Most Troubling Business Issue In Late 2020 Twice weekly in PPB Newslink, members can register their opinions and see what other members think on a wide variety of issues through PPAI PromoPoll. The poll is also available on the | MARCH 2021 | 85 CONNECT