PPB March 2021

4. Text laying with other elements: Drawing on collage-like references, this style allows brands to experiment with purposefully layering text and images, which almost serves as eye candy that interrupts users’ scroll. Companies using it: Mammut Baikal, an expedition documentary, and Poland-based Owlsome Studio. 5. Text-image blending: This style merges together the text with the image or graphic, representing the two as inseparable. Unlike the look of a collage, text-image blending makes it near-impossible to distinguish where the text ends and the image begins, in some cases, for a super fresh look. Companies using it: London- based Satellite414 and Craig Reynolds, a New York-based photographer and art director. 6. New psychedelic: A mishmash of design elements from the flower power days and the present— anticipate tie-dye and psychedelic-like prints and color combinations paired with “melting” font (think Wes Wilson) typography-heavy designs (think Victor Miscoso). Companies using it: Minneapolis-based Zeus Jones and French graphic and interactive designer Charlie Le Maignan. 7. Bold modern sans-serif fonts: A recognizable, simple look but with a new charm, modern sans-serifs are being incorporated in design as a larger-than-life, oversized effect, overtaking screens and sometimes the entire design itself. Companies using it: Canada- based Spline and German agency Pizza Pizza. 8. Cyberpunk and vaporware: One of the more disruptive styles, this trend draws from the development of computers and digital games in the ’80s, and is thus characterized as an elusive grouping of video games, computers and ’80s pop. Companies using it: Next Big Thing Academy, a venture studio, and Buoy, an Japanese illustrator. Danielle Renda is associate editor of PPB. Pillowboxes NEW...Tuck Boxes  Full Color  7 Stock Sizes  Custom Sizes ¾ Gift Box ¾ Samples ¾ Retail Perfect for... As low as $.68 (C) | MARCH 2021 | 69 THINK