PPB March 2021

22 PPAI EXPO DIRECT-2-YOU: A Top-Rated Virtual Experience Worth Exploring Again 44 BEST IN (VIRTUAL) SHOW Through an interactive virtual show floor unlike any other, the PPAI Expo Direct-2-You brought functional and innovative products directly to attendees’ screens. Here’s a glimpse at some of this year’s must- have hardgoods for upcoming promotions and campaigns. 4 Perspectives Why Clients Need Us Now More Than Ever 8 Feedback 11 INNOVATE 12 Question Where Do I Begin To Start My Own Business? 14 Eye on Apparel A Trend Toward Transition 39 GROW 40 Management Talking Politics 50 Market To Market Parks & Recreation 59 THINK 60 Profile Mark Abels, MAS 65 Fast Forward Using Food To Market Tunes 72 Personal Development Time Management In The ‘New Normal’ Of Remote Work 75 CONNECT 78 Close Up Eric Shonebarger, COO of Hit Promotional Products 80 PPPC Communiqué 82 Inside PPAI 89 New Members 96 The Creative Calendar contents Promotional Products Business The Official Business Monthly of Promotional Products Association International MARCH 2021 | MARCH 2021 | 3