PPB March 2021

Bring the tunes along for the ride with the JBL Go 3 . This miniature speaker features bold styling and rich JBL Pro Sound. With its new eye-catching, edgy design, durable fabrics and expressive details, this is a must-have accessory for the next outing. Listen, rain or shine, to the waterproof and dustproof speaker. With its integrated loop, this speaker can go anywhere. Hirsch Gift, Inc. / PPAI 221823, S10 / www.hirschgift.com Products S ince 1914, the Association’s trade show has been the industry’s launch point for the latest products to use in client promotions, and this year was no different. But instead of walking from booth to booth, attendees virtually “visited” exhibitors, engaging in live booth chats and videoconferences with suppliers where they received up-to-the-minute information about new products. Along with hundreds of innovative products on the virtual show floor, the PPAI Expo Direct-2-You ushered in nearly 11,000 distributors during the four-day show held January 11- 14. Attendees made 479,620 booth visits, took part in 331,833 chats with exhibitors and viewed products 439,611 times. Expo Direct-2-You also transformed the Product Pavilion, a favorite of Expo attendees, into a virtual display, showcasing standout products. For this year’s show, Product Pavilion products were featured under four categories: Green, PPE, Made in USA and New Products. Hardgoods that offer a quick fix to a worry such as keeping germs at bay, or a solution to an everyday problem, such as cold coffee, stole the show. In each category, attendees could find functional, feel-good products relating to an overarching trend of “eat, drink and be cozy.” The PPAI Expo Direct-2-You also presented the industry with an extravagant first look into the future of virtual trade shows, combining easy- to-use tools for an all-around excellent experience. Here’s a closer look at products featured during the first-of- its-kind show. This 18-ounce sweat-proof Koozie ® Savannah Tumbler with a retail-inspired design, keeps beverages hot for seven hours or cold for 16 hours. Recipients will never want to put this cup down, getting your clients maximum brand impressions. The screw-on, spill-resistant lid has a slider opening and sports the Koozie splash icon. The lid can be easily taken apart for thorough cleaning. Koozie Group / PPAI 114187, S13 www.kooziegroup.com ZinetroN / Shutterstock.com. | MARCH 2021 | 45 GROW