PPB March 2021

A Top-Rated Virtual Experience Worth Exploring Again by Tina Berres Filipski P PAI’s first live, virtual trade show, held January 11-14, 2021, not only exceeded expectations, but it also delivered on all the touchpoints both attendees and exhibitors have been craving. In the comfort and safety of their homes and offices, PPAI brought exhibitors and distributors together for Expo Direct-2-You, the first live, virtual trade show of its kind. While the connections were made on a platform instead of a convention center floor, the spirit of the PPAI Expo, the industry’s largest and longest-running trade show, permeated the four-day show from start to finish. At the core of the virtual experience was PPAI’s objective to provide a forum to engage members and facilitate their ability to do business together. With nearly 500 exhibiting companies and close to 11,000 distributors in attendance, this one-of-a-kind virtual, live event not only met its objective but attracted almost as many attendees as PPAI sees at its long-running PPAI Expo in Las Vegas. All in all, the multi-layered, four- FEATURE | PPAI Expo Direct-2-You 22 | MARCH 2021 |