PPB February 2021

PromoPolls Provides A Snapshot Of The Industry’s Hopes And Concerns At The End Of 2020 Through its twice-weekly PromoPolls, launched in mid-2020, PPAI is gauging member opinions on a wide variety of industry and business topics. The poll, included in every issue of PPB Newslink and on the PPAI Media website, provides an anecdotal snapshot of insights on key issues. Among recent finding are these: • Looking to 2021, the majority of respondents, 62 percent , have upbeat expectations for what the year will bring. For 25 percent of those surveyed, the future remains uncertain, but they are hopeful. • Asked about the value they attributed to the virtual events they participated in during 2020, the majority ( 67 percent ) felt they brought some level of benefit to their business. Almost a quarter of respondents, 22 percent , were particularly enthusiastic about the experience. • Social media has become a fixture of everyone’s business day. A question asking how often respondents posted on or browsed social media for business found that most ( 72 percent ) fell somewhere between once a day and once a week, with 28 percent admitting to using social media for work several times a week. No respondents reported completely escaping social media as part of their work life. • Cybersecurity is on everyone’s mind, with 52 percent of those surveyed identifying phishing as the greatest threat facing their business. Ransomware and the lack of training, at 14 percent each, were also concerns. To learn more about the polls’ findings, participate in the latest polls and see how industry peers have responded to other topical questions, visit pubs.ppai.org/polls. Suggest questions to be considered for future polls by emailing TinaF@ppai.org. PPAI Volunteer Spotlight: Product Responsibility Action Group PRAG’s 2021 Roster Brian Campbell, 4imprint, Action Group Leader David Nicholson, Leed’s, PPAI Board Liaison Kim Bakalyar, CAS , PromoShop, Inc. Andy Blahnik, Gemline Rick Brenner, MAS+ , RFBrenner, LLC Nathan Cotter, Hit Promotional Products Jamie Deer, Leed’s Susan DeRagon, QIMA Kyle Earing, Blink Marketing, Inc. Teresa Fang, Prime Line David Geiger, MAS , Geiger Sandeep Jain, Vitronic/IMAGEN Brands Neil Levitt, ID Me Promotions, LLC Pierre Montaubin, Koozie Group Chris Pearson, MAS , Spector & Co. Shamini Peter, Axis Promotions Powered By HALO Lenny Polakoff, Zagwear, Inc. Jing Rong, Hub Pen Company Paul Bellantone, CAE , Staff Liaison Maurice Norris, Staff Liaison Anne Stone, CAE , Staff Liaison The industry professionals who volunteer on PPAI’s committees, work groups and other programs are a vital part of the Association’s success. This ninth installment of an ongoing PPB series introducing the volunteers, committees and initiatives that have helped make the Association what it is today, takes a closer look at the Product Responsibility Action Group (PRAG). PRAG exists to promote awareness and provide member education regarding applicable governmental regulations, industry standards and best practices in product responsibility. Product responsibility revolves around five pillars—social responsibility, environmental responsibility, product responsibility, quality control and supply-chain security. These are the foundation for any company manufacturing, importing, selling, decorating and marketing promotional products in order to meet | FEBRUARY 2021 | 71 CONNECT