PPB February 2021

18 THE 21 BEST CLIENT PROMOTIONS OF 2021 Carefully selected products form the centerpiece of promotional marketing, but inspired ideas backed by expert execution are the crucial elements that separate Pyramid-winning campaigns from all the rest. 56 LAYOFFS ARE STILL AHEAD How to do the dreaded deed kindly. 4 Perspectives Need Inspiration? Count Your Blessings 8 Feedback 9 INNOVATE 10 Question Screen Printing Vs. Heat Transfers 12 Eye on Apparel Warm-Weather Styles Are Back, But Better 33 GROW 34 Sales Why Is Everyone Tuning Me Out? 36 Editor's Picks Celebratory Products 44 Market To Market Spotlight On Agriculture 51 THINK 52 Management How to Do the Dreaded Deed Kindly 56 Fast Forward Pantone Announces Its 2021 Color(s) of the Year 62 Profile Debbie Abergel of Jack Nadel International 65 CONNECT 66 Close Up HHP LIFT 70 Inside PPAI 74 PPPC Communiqué 75 New Members 80 The Creative Calendar contents Promotional Products Business The Official Business Monthly of Promotional Products Association International FEBRUARY 2021 | FEBRUARY 2021 | 3