PPB February 2021

Internal Communication Programs Gold Winner Distributor: Geiger Type Of Client: Distributor Target Audience : All 400 employees at headquarters and at all their U.S. locations, including warehouse, decorating, office and management staff Primary Objective: The distributor wanted to brand their wellness program encouraging all employees to be fully charged in nine areas of well-being. A Fully Charged Bingo Challenge asked employees to engage in all nine areas by completing activities on their unique bingo card. Goals were that 20 percent of associates at headquarters and 10 percent of field office and at-home associates would complete three random activities; 10 percent of those at headquarters and five percent in the field would complete five consecutive activities; and one percent of all employees would complete all activities. Total Cost: $4,500 Strategy And Execution: Geiger had a robust, but not very cohesive, employee wellness program. When they introduced the concept of being “fully charged (your best you)” from a whole- person perspective, they wanted to develop a campaign that would drive this concept home to their employees and cover all nine elements of wellbeing (physical/mental/emotional health, mindfulness, nutrition, financial and environmental security, feelings of engagement and empowerment, personal growth and development, and safety). They wanted to provide opportunities that offered something for everyone so that they could reach a broader group of employees. The overarching theme suggested that if each person was the best they could be, it would make them a better and stronger company. The promotion was aimed at reinforcing overall well-being and providing items that would be a lasting, visible and functional symbol of the Fully Charged program. The Fully Charged logo with a lightning bolt created a visual for being charged up. The logo appearing on each item connected a cohesive collection. Items were selected because they would be used/worn by employees. Those who earned each item served as ambassadors for the program as they wore and used the products at work. You could easily see who was participating, which generated excitement and participation at very appreciable levels. Results: Thirty-nine percent of associates at headquarters and 26 percent of field office and at-home associates completed three random activities; 35 percent of at-headquarters and 25 percent of field employees completed five consecutive activities; and 13 percent of at-headquarters and nine percent of field employees completed all activities. Silver Winner Distributor: Ideation Promotions & Apparel Type Of Client: Computer technology Target Audience : 60 members of the sales team and support staff Primary Objective: The primary objective was a morale boost and intended for employee engagement. Total Cost: $6,500 Strategy & Execution: Items were selected that were fun and useful such as socks that were specifically themed for work-from-home. Also included was a t-shirt featuring a design with a pair of hands making a heart sign and then words associated with the 2020 pandemic were added such as toilet paper, social distancing and Tiger King . An accompanying poster matched the shirt along with Bluetooth headphones from Origaudio for all the Zoom calls, a children’s coloring book set and some snacks. Results: The campaign created a lot of good will and increased morale. There were many posts on social media from receivers who were grateful and excited to receive the package. Pyramid Awards: Client Programs | FEATURE | FEBRUARY 2021 | 27