PPB February 2021

The 21 Best Client Promotions Of 2021 by Tina Berres Filipski C arefully selected products form the centerpiece of promotional marketing, but inspired ideas backed by expert execution are the crucial elements that separate Pyramid-winning campaigns from all the rest. These 21 promotions won gold and silver awards from all entries received for the 2021 PPAI Pyramids in Client Programs, an annual competition that evaluates distributors’ client campaigns based on their objectives, strategy and execution, and results. For more than 60 years, the PPAI Pyramid has stood as a beacon of excellence recognizing the juncture where creativity, originality and flawless execution intersect. These ideas are sure to inspire. Pyramid Awards: Client Programs | FEATURE | FEBRUARY 2021 | 19