PPB February 2021

feel the effects of the coronavirus pandemic through 2022. The outdoor festivals with confirmed summer dates, as of the time of publication, include Outside Lands in San Francisco, August 6-8; Riot Fest in Chicago and Imagine Festival in Chattahoochee Hills, Georgia, both scheduled for September 17-19; and Electronic Forest in Rothbury, Michigan, with a to-be-determined date set for late June. Collectively, these four festivals draw some 450,000 attendees. Summer also naturally brings an influx of people dining out and taking advantage of outdoor seating—something that may also be more prevalent than last year. In a press conference held on August 3, 2020, New York City Mayor Bill de Blasio announced that New York City will return to its Open Restaurants program on June 1, 2021, which allows restaurants to set up seating on sidewalks and curb ramps, in nearby parking spots and on some open streets. In November 2020, Chicago Mayor Lori Lightfoot proposed an extension of outdoor seating for restaurants, which includes offering businesses issued a café permit this year to be given the option to extend their sidewalk space to the front of a neighboring business, coupled with a 75-percent reduction in permit fees and recognizing more than 1,000 existing permits through June that are set to expire this month. With the excitement budding around the return of long- awaited events and travel, it’s no wonder the fashion color palette is equally exciting. Pantone Color Institute forecasts 10 bubbly, bold and brilliant colors—including one of the 2021 Colors of the Year, PANTONE 13-0647 Illuminating—that we can expect to see on the New York runways this spring and summer; (see above). These already electrifying colors can be incorporated into branded apparel and products to add pizzazz to campaigns, and draw end users’ attention with shades likely to bring smiles. Bright colors also add benefits to brands. When used in branding, in-your-face colors offer greater readability and recognizability, and the use of vivid gradient colors are seen as trendy, while also conveying an upbeat tone around the brand, according to UX Planet, a digital resource about the user experience. Read on to learn about new styles and colors to consider for your client’s upcoming summer campaigns. Loud, Proud and Promising Fun This spring and summer, the Pantone Color Institute predicts these 10 Pantone shades will make a splash in fashion. Summe r Wea r Looking to convey a laidback, cool vibe? The Baja Hood embodies just that. Made from a blend of 55-percent cotton and 45-percent polyester French terry, this knit features a yarn-dyed stripe pattern on the backside of the fabric, giving the look of a vintage, well-loved garment. Details include a set-on pouch pocket; thick, natural-color rope-like drawcords; a raw edge hood opening and V-shaped cutout, side-split vents at the waist and a tearaway label. Available in S-3XL in natural-brick red, natural-charcoal and natural-mist blue (shown). J. America / PPAI 351699, S1 / www.jamericablanks.com PANTONE 14-1050 Marigold PANTONE 14-4020 Cerulean PANTONE 18-1248 Rust PANTONE 13-0647 Illuminating PANTONE 18-4140 French Blue PANTONE 13-0117 Green Ash PANTONE 16-1429 Burnt Coral PANTONE 16-5938 Mint PANTONE 17-3628 Amethyst Orchid PANTONE 18-2043 Raspberry Sorbet And balancing out these louder colors are five core neutrals: PANTONE 19-4016 Inkwell PANTONE 17-5104 Ultimate Gray PANTONE 11-0110 Buttercream PANTONE 14-1127 Desert Mist PANTONE 16-0632 Willow Source: Pantone 14 | FEBRUARY 2021 | INNOVATE