PPB February 2021

Sunseekers certainly won’t leave behind their Peshtemal Beach Towel when they attend their next outdoor concert or beach trip. Made from 100-percent Turkish cotton, which contains stronger and smoother threads, this towel is super soft and fluffy, and becomes more absorbent over time as it’s washed. Best of all, it’s multiuse. In addition to a towel, it can be worn as a skirt or shawl, or used as a lightweight blanket. Measuring 39 inches by 70 inches and available in three colors—red, gray and coastal blue (shown)—it features a white stripe design with fringe. Pro Towels / PPAI 112755, S8 www.protowels.com In 2020, most people nixed their travel plans, according to Forbes , with more than seven in 10 Americans (72 percent) choosing not to take a vacation, and of those who did, the majority (71 percent) hit the road instead of using air travel. Contrarily, Forbes writes that this year may be “the year of travel,” with Americans looking to take the vacations they wearily missed the year prior due to pandemic-related precautions, delays and cancellations, and use their travel vouchers while time permits. In a travel survey conducted by market research company Dynata on behalf of GetYourGuide—a Swiss online travel agency and marketplace for tour guides and excursions—of 2,032 Americans between May 22 and June 3, 2020, respondents said they planned to take more leisurely trips the following year, in 2021, than they did the year prior, in 2019, before the onslaught of the coronavirus pandemic (3.58 trips versus 3.24 trips, respectively), though nearly half (49 percent) said they would be more likely to drive to their destinations. Forbes also says that this year brings forth two types of travelers: the ones who are taking their “replacement vacations,” making up for those missed in 2020, and those who have remained indoors for much of 2020, and thus waited a year to travel. When Americans do get around to traveling, more than half (58 percent) said, in the GetYourGuide survey, that deals are a top priority for them while booking travel, and 34 percent said that a company’s planning flexibility would make themmore likely to book a trip, followed by discounts (19 percent), smaller crowds (15 percent), masks and sanitation provided during travel (eight percent), and private tours (five percent). Veranda , a lifestyle magazine focused on home, style and travel, said to also expect a rising interest in private travel, which is pricier but offers more amenities and a smoother overall traveling experience. Outdoor events are also expected to largely resume by summer. Michael Rapino, president and CEO of Live Nation Entertainment, Inc., a Beverly Hills, California, events promoter and venue operator, said he expects a “robust outdoor summer season,” according to NME, a British film, music and culture brand and website, and former print publication. Rapino cited nearly nine in 10 ticketholders’ (86 percent) decision to hold onto their tickets for rescheduled events, even after being given the option for a refund. On the contrary, however, Marc Geiger, co-founder of Lollapalooza, an annual four-day music festival in Chicago, said he believes the live music industry will continue to Summer Stylin' Bold and breathable, the Outdoor Cap is a casual sun-shielding solution for users during workouts and while running errands, and when gardening or simply hanging out by the pool. The washed cotton twill front conveys the feel of a worn-in cap, and the mesh back includes a convenient ponytail opening. It also features a structured, six-panel, mid- to low-profile build and a micro hook-and-loop closure. Available in 14 attractive colors, shown mint/tea stain. Kati Sportcap / PPAI 113758, S5 www.katisportcap.com | FEBRUARY 2021 | 13 INNOVATE