PPB January 2021

a process invented in the late 1800s. Berlekamp also converted a rubber extruding machine for injection molding. At some point after he became a member of the Society of Plastic Engineers, the organization was looking for all the different ways injection molding was being used, so he sent them a key tag he’d molded for the University of Arkansas in the shape of a razorback hog. The Society declared it was the first time the injection molding process was used to make a novelty item. Richard “Dick” E. Kaeser—Champion/ Game Changer: Kaeser is credited with several original ideas, products and contributions to the promotional products industry. He and his company, Kaeser & Blair, were the first in the U.S. to offer an “advertising matchbook”—K&B printed the cover and Loveland Match Co. produced the striker area. He also developed bumper signs printed on rain-resistant paraffined paper that were attached to automobile bumpers by wires or metal clips and he developed the Pullmatch business card. Working with Continental Specialties, Inc., in the 1940s and 1950s, he produced calendars. In 1947, the company became the original licensee of Disney calendars, featuring Goofy, Mickey Mouse, Donald Duck, Pluto and Pinocchio, and photographed Marilyn Monroe for a calendar sold in the industry. In 1990, Kaeser & Blair developed the “3D Commission” payment method for its dealers with daily direct deposits for booked business. Carl Rosenfeld—Visionary Business Model: Rosenfeld has several industry firsts to his name, including being the first to hire a woman salesperson and to hire full-time salespeople and let them communicate directly with suppliers. As president of the Advertising Specialty Guild, Rosenfeld saw the futility of an industry with two competing trade associations and took steps to effect its eventual merger with the Advertising Specialty National Association, forming the Specialty Advertising Association, now PPAI, in 1964. He was an early member and an active participant in the World Advertising Gift Exchange (WAGE), a global network comprised of international promotional products companies. The Promotional Products Education Foundation also traces its roots to Rosenfeld. It started with a $10,000 gift fromWalter W. Cribbins company employees to honor his birthday. The PPAI Promotional Products Pioneers recognition program was established several years ago to recognize those that have distinguished themselves in the industry through their vision, drive, innovation, character and leadership, or contributed to the development of technologies that stand out in industry advancement. PPAI/114048 SAGE/57245 ASI/79933 www. ProRose . com The Future of Dining Out is Here!  Point of Sale Branding for Liquor, Beer & Beverage Companies  Increases Sales and Improves Your Service  No Contact, Quicker, Safer and Easier  Drive Sales to Profitable Specials  50 Pieces Just $2.45 (R)  Scan the QR Code with your phone...and order! NEW! QR Code Menu Scanner Full color, full coverage imprint on 2 sides! #77 Plastic Tent Style Menu Scanner 2” x 5” For complete details and pricing go to | JANUARY 2021 | 73 CONNECT