PPB January 2021

personal office visits. Zoom meetings will give all of us an opportunity to still have a one-on-one meeting if there is a need to catch up on what one might have missed in an in-person meeting. On Zoom calls, the most important points to remember are these: • Be relaxed and be yourself. Be funny. Do not be afraid of the camera. • Chat about what is working for your company and what buying trends you are seeing. Be sure to touch on what markets are still purchasing and how are they using your products. • Make sure you have an edge. Starline has a wonderful web tool where we can create flipbooks featuring hi-res images of our top sellers and new products with your client’s logo on each one. We walk our customers through creating them on their own while on the Zoom meeting. • As a supplier, do not drone on about your products. We are an idea industry. Our customers and their clients are starving for ideas. Feed them what they want. • End on a high note and leave them wanting more. What do they have to look forward to in the New Year from you and your company? Michelle Hartz Owner, Gebo Promo I have a Logitech webcam and an inexpensive ring light. I also have a wall behind me, so I don’t have to worry about what might be going on in the background. Also, one of the services I offer to my customers is custom Zoom backgrounds. They can be static or animated, and Zoom can cut out the background for you even if you don’t have a green screen (although basic green screen fabric is inexpensive). It’s under Settings > Virtual Background. I’ve also thought about getting a step- and-repeat backdrop with my logo on it to put behind me. Jeryn Freeman President, LogoPro, Inc. One tip is that you can enhance your visual. Click the arrow next to Video and select Preferences or Settings. You have to be in Zoom to do it, but it makes quite a difference. Also, don’t have windows or bright lights behind you. The camera picks up that bright light but leaves you dark. I bought a Zoom video light but it’s sort of blinding. Another distributor told me she bought a Logitech camera that gives better results than her computer camera. —Tina Berres Filipski  No Skipping, No Smudges I t’s IN K-c redible!  Advanced TechniFLO ™ Ink  Latex-Free Grip  Writes Clean Smooth Lines Not just another pen... it’s the Pentel GlideWrite ™ BX910-AI - Black-Black Ink BX910-BI - Red - Red Ink BX910-CI - Blue - Blue Ink BX910-DI - Green - Green Ink BX910-PI - Pink - Pink Ink BX910-SI - Sky Blue - Lt. Blue Ink BX910-VI - Violet - Violet Ink Star Energy EQP Sale with Standard 1 or 2 color imprint as low as $1.49 (C) NO SCREEN CHARGE! TM as low as $1.69 (C) Full Color Imprinting White barrel with 7 grip and trim colors, all with matching color ink continued from page 61 | JANUARY 2021 | 59 THINK