PPB January 2021

The Future Of Promotional Marketing A look at 20 ways our industry is evolving and how to seize those opportunities. By Danny Rosin, CAS S ince the first political buttons in the late 1700s to imprinted horse blankets in the 1800s, glass and plastic promo products in the mid-20th century and branded tech accessories in the early 21st century, the promotional marketing industry has continually evolved to meet the growing needs of marketers and their recipients. Over these many decades, three defined eras stand out: Shutter_M / Shutterstock.com. The Future Of Promotional Marketing | FEATURE | JANUARY 2021 | 49