PPB January 2021

4 Perspectives Change Is The Ticket To Progress 8 Feedback 11 INNOVATE 12 Question Managing Freight Charges 18 Eye on Apparel Face Masks And Coverings 31 GROW 32 Editor's Picks Safety First 38 Market To Market Restaurants 55 THINK 56 Sales How To Use Zoom Like A Pro 61 Fast Forward Health Care Organizations Launch Creative Cause Campaigns 69 CONNECT 70 Close Up Kathy Cheng 72 Inside PPAI 83 PPPC Communiqué 85 New Members 90 The Creative Calendar 26 A SMALL BUT MIGHTY FORCE Teresa Moisant, MAS, (center) owner of Moisant Promotional Products, is this year's inductee into the PPAI Hall of Fame. She's joined in the business by her daughters, Christi Moisant (left) and Shelly Rainwater. 48 THE FUTURE OF PROMOTIONAL MARKETING A look at 20 ways our industry is evolving and how to seize those opportunities. Shutter_M / Shutterstock.com. Cover photo by Sean Badger. Cover photo by Sean Badger. contents Promotional Products Business The Official Business Monthly of Promotional Products Association International JANUARY 2021 | JANUARY 2021 | 3