PPB December 2020

Creative Marketing Solutions, a business coaching firm delivering traditional and technological marketing plans for small companies. 3-4 pm Diversity: Let’s Get To Work! Distributors Johanna Gottlieb of Axis Promotions, and Sonja Smith and Quianne Perrin Savoy of Moore & Moore Merch, will discuss diversity, inclusion and allyship in the promotional products industry and how individuals, businessowners and community members can do more to be a part of the solution. 4-5 pm EmbraceThe Winds Of Change Are the changes in today’s marketplace an opportunity for prosperity or a pain in the neck? In this session, Johnny Campbell, keynote speaker, author and founder of Promotional Product Profits, discusses how business professionals can effectively lead and navigate through the uncertainties of change and respond to marketplace shifts. Participants will learn how to think more strategically and be more resilient when leading change. Wednesday, January 13, 2021 9-10 am Human Rights And Forced Labor InThe Supply Chain Can you say for certain that there is no forced labor in your supply chain? Nury Turkel, with the U.S. Commission on International Religious Freedom, and Sharon Waxman, CEO of Fair Labor Association, will discuss this multi-layered question as well as the practical implications of cotton imported from the Xinjiang region of China. 12-1 pm Association Update Join Paul Bellantone, CAE, president and CEO of PPAI; Ira Neaman, MAS, chair of the PPAI Board of Directors, and Todd Pottebaum, MAS+, incoming board chair, for an informative discussion covering current issues and opportunities for the promotional products industry, the Association and its member companies. 2-3 pm 7 Critical Steps to Sell Promotional Products in “The New Normal” Let’s face it, over the past year, many traditional, in-person prospecting and sales methods have disappeared due to social distancing. Since then, distributors who lacked alternatives have struggled to attract, convert and maintain business. In this session, entrepreneur, author and business growth expert David Blaise of TopSecrets.com reveals seven critical steps to re-engage your clients, adapt your messaging, initiate more conversations and sell more promo. 3-4 pm Intro To Financial Resiliency Do you know what it takes to build a healthy distributorship? Do you struggle with the operational necessities of running a strong company? Join Jamie Watson, MAS, CPA, senior financial analyst with Certified Marketing Consultants, as she discusses the many challenges owners face when running a distributorship and how to implement the right strategies to make a growing distributorship successful. Thursday, January 14, 2021 11 am-12 pm Leveraging AI Today Join Geiger CIO Dale Denham, MAS+, as he takes listeners beyond the buzz of artificial intelligence (AI). He will demonstrate how AI will transform business as well as how it will likely transform our industry in the next several years. Product Discovery Experiences Exhibitors at PPAI Expo Direct-2-You will be eager and ready to do business from their virtual booths using live chats and video calls to showcase their product introductions and show deals. Plus, all week distributors can browse through four Product Pavilions—New Products, Green Products, Made In The USA and PPE Products— to pick up new ideas and jump-start creative solutions for their clients. Quianne Perrin Savoy Johnny Campbell Sharon Waxman Paul Bellantone, CAE Nury Turkel Todd Pottebaum, MAS+ David Blaise Ira Neaman, MAS Jamie Watson, MAS, CPA Dale Denham, MAS+ Tina Berres Filipski is editor of PPB. REGISTER NOW The virtual event is free to attend for all qualified distributors. See qualification details and register today at expo.ppai.org. Expo Direct-2-You Preview | FEATURE | DECEMBER 2020 | 77