PPB December 2020

A Preview PPAI is planning a live, virtual connection designed to jump-start industry businesses and boost their success in 2021. Take a look at all that’s in store. Compiled by Tina Berres Filipski F or 2021, the PPAI Expo, the industry’s largest and longest- running trade show, has a new name and a new direction: PPAI Expo Direct-2-You. Set for January 11-14, 2021, the premier, virtual, live event will deliver a flexible schedule for education and thought leadership, real-time networking opportunities and engaging product introductions—all the elements attendees and exhibitors love about the Expo but with a fresh, contemporary twist. It’s designed to put global resources, on-demand education, innovative promo ideas and new products right at participants’ fingertips and accessible from anywhere. “For years, The PPAI Expo has been the standard by which all other promotional products trade shows are judged,” says PPAI President and CEO Paul Bellantone, CAE. “It is the industry’s annual gathering place, kicking off the start of each promising new year and bringing together our community’s best and brightest. This event features industry leaders, top salespeople, extraordinary products, unmatched educational opportunities and countless entrepreneurial startups. And while circumstances dictate that we transition to a live, virtual event in 2021, my promise to you is that we will deliver a one- of-a-kind experience, even in this new virtual world.” Creative ideas and new approaches have long fueled The PPAI Expo, allowing the Association to reinvent it year after year, making it stand out in even grander fashion. Those same creative processes are being used to drive the planning for PPAI Expo Direct-2-You. As the industry has come to expect from The Expo, Expo Direct-2-You will be the industry’s largest and most valuable virtual trade show yet, with pop-ups, gamification, unique lounges, live Q&A and a live master of ceremonies sharing highlights and high points throughout the event. Schedule At A Glance January 11-14, 2021 (all times shown are Central Time) Exhibits Open 10 am – 4 pm, Monday – Thursday Product Pavilions 8 am – 10 pm, Monday – Thursday Education Sessions Noon – 10 pm, Monday, 8 am – 10 pm, Tuesday – Thursday Networking Events 4 – 6 pm, Monday – Wednesday SAGE Conference Education 8 am – 10 pm, Monday – Thursday commonsku University 8 am – 10 pm, Monday – Thursday Supplier Provided Education 8 am – 10 pm, Monday – Thursday Networking Lounges 8 am – 10 pm, Monday – Thursday PPAI Expo Direct-2-You Spotlighted Education Sessions (Below is a sample of the nearly 20 PPAI-sponsored sessions. All times shown are Central Time. Sessions qualify for CAS or MAS credit.) Tuesday, January 12, 2021 9-10 am The Power of Purpose In Business and Life Join Roy Spence, partner at GSD&M Advertising and CEO of the Purpose Institute, as he shares key insights and lessons from legendary, purpose-inspired leaders with whom he’s worked over the years. He will present actionable ideas to inform making decisions that support your core purpose—decisions that build a business and a life of success, and that bring deeper meaning to being a leader. 2-3pm Pivoting Your Company’s Marketing Plan Sharyn and Hank Yuloff will teach the four questions we must now answer to understand your customers and how you can pivot your marketing plan to reach them. Participants will walk away with an updated plan they can implement immediately with a consistent message that will resonate with clients. The couple own Yuloff Sonja Smith Johanna Gottlieb Sharyn Yuloff Hank Yuloff Roy Spence FEATURE | Expo Direct-2-You Preview 76 | DECEMBER 2020 |