PPB December 2020

THINK PPAI Expo Direct-2-You: A Preview PPAI is planning a live, virtual connection designed to jump-start industry businesses and boost their success in 2021. Take a look at all that’s in store. page 76 page 79 ‘Reinventing’ Single-Use Plastic Bottles Cove, a Culver City, California, start-up, is set to do a soft launch this month of its fully biodegradable water bottles that, it says, break down within five years. 72 PROFILE TODD POTTEBAUM, MAS+ Julia Sudnitskaya / Shutterstock.com | DECEMBER 2020 | 71