PPB December 2020

Web Content/Functionality Gold Winner: Business Services Distributor Central Gold Winner: Distributor Barker Specialty The duo used social media to promote the podcast and invited comments through social media posts, too. “When you put out content and don’t get any feedback, you wonder, ‘Why am I doing this?’ So the more engagement we get, the better,” he adds. In terms of content, Hasseman says, “There are times where you feel thin, but there are times when there’s so much content you feel like you need another podcast. That has to do with news cycles and what’s happening. Ideas are not the problem, especially when you start flexing that muscle. I look at it and think about what the audience would find value in. Sometimes, it’s an issue I’m struggling with personally—so perhaps other people are struggling with it, too.” “I’m never the best judge of what [content] resonates the most,” he says. For example, Hasseman will write a blog and think it’s amazing, but it doesn’t elicit much response. Other times, he’ll write and publish a blog just to get something off his chest and it will get a lot of engagement. He adds that when you create content consistently, you realize that there’s a tendency to self-edit your ideas and you shouldn’t do continued on page 69 2020 Pyramid Winners | FEATURE | DECEMBER 2020 | 65