PPB December 2020

2020 PPAI PYRAMID AWARDS IN TECHNOLOGY Reaching Customers Where They Live, Work And Play A look at 28 examples of the best uses of technology for industry- specific communications. By Tina Berres Filipski F rom the invention of the printing press in the 15th century through the birth of the web in the late 1980s, the first smartphone in the mid-’90s and the debut of podcasts in 2004, technology has continued to evolve as people seek the most effective, efficient and creative ways to communicate their thoughts and ideas through media. The PPAI Pyramid Awards in Technology recognize industry companies for their outstanding use of websites, mobile apps, video content, social media campaigns and blogs. In evaluating the numerous member entries for this award, judges considered each entry’s use of images, content relevant to the intended audience, ease of use and creative delivery. Earlier this year, 28 Gold and Silver Pyramids were awarded in seven categories spotlighting the industry’s best efforts toward using technology to connect businesses and their customers. ra2 studio / Shutterstock.com FEATURE | 2020 Pyramid Winners 52 | DECEMBER 2020 |