PPB December 2020

Rea l Es t a t e Help For Homebuyers In 2020, most homebuyers (89 percent) purchased their home through a real estate agent. While 52 percent say they need help nding a home to purchase, buyers look to the pros for assistance with other types of information. By addressing the areas below in their marketing, real estate agents can demonstrate their value to homebuyers and establish long-lasting relationships— nine in 10 buyers say they would use their agent again. Here’s what buyers most want from their real estate agent: 12 % Help negotiating the terms of sale 11 % Help with price negotiations 8 % Help with paperwork 6 % Help determining how comparable homes are priced 4 % Help determining budget 3 % Help nding and arranging nancing 1 % Help learning more about the local area Source: National Association of Realtors Marcos Mesa Sam Wordley / Shutterstock.com. Campaign Collateral When real estate agents print their name and contact information on the Value SPF 15 Broad Spectrum Lip Balm and use it in place of business cards at open houses, closings and other client- facing events, there’s a much better chance recipients retain the agents’ information. Available in several avors such as iced pear and vanilla mint, this American-made balm protects against UVA and UVB rays. Raining Rose, Inc. PPAI 232508, S7 www.rainingrosepromos.com Clad in a hand-knit sweater with an embroidered logo, Hugo The Plush Dog sends a warm message to homebuyers. Choose from a range of clothing options, including a machine-knit sweater or an imprinted t-shirt for a more cost-effective gift. Soft Stuff Creations, Inc. / PPAI 413041, S2 www.softstuffpromo.com 50 | DECEMBER 2020 | GROW