PPB December 2020

Rea l Es t a t e Who Works In Real Estate? The United States is home to more than two million real estate agents. Here’s a demographic breakdown: Delaying The American Dream In 1981, the median age of rst-time homebuyers was 31 . Now, the median age is 33 , with the median age of all buyers increasing to 47 . Most non-homeowners (83 percent) say student loan debt has delayed their ability to buy a home. Real estate professionals can use promotional campaigns to educate new prospective homebuyers on their options and help more of them unlock their dream of owning a home. Source: National Association of Realtors How People Find Real Estate Agents Some homebuyers (39 percent) nd their real estate agent through referrals—but most could use a little help nding a pro. By using promotional products, real estate agents can create brand awareness and stay top of mind among prospective homebuyers. See below for how homebuyers most often nd a real estate agent: 27 % previously had used the agent 5 % were personally contacted by the agent 4 % found the agent online 3 % visited an open house and met the agent 3 % were referred by another agent or broker 2 % saw contact information on a for-sale sign 2 % They were referred through a relocation company 1 % received direct mail from an agent 1 % walked into an of ce and the agent was on duty Source: National Association of Realtors A Corporate Of ce Migration Due to the pandemic, more than half (57 percent) of companies plan to allow their employees to work remotely at least part of the time, according to Visual Lease. About a third (37 percent) of companies plan to stick with their current leases while six percent plan to go fully remote. 53.7 % are women 42.1 % are men 61.4 % are White 16.4 % are Hispanic or Latino 11.5 % are Black 6.6 % are Asian Source: Zippia Andrey_Popov / Ljupco Smokovski /Pixel Embargo / Shutterstock.com. 48 | DECEMBER 2020 | GROW