PPB December 2020

4 Perspectives Have You Hit A Wall? 8 Feedback 11 INNOVATE 12 Question Am I Giving Away Too Much? 16 Management A Commitment, Not A Campaign 26 Eye on Apparel Fitness Apparel 37 GROW 38 Editor's Picks Technology Products 46 Market To Market Real Estate 71 THINK 72 Profile Todd Pottebaum, MAS+ 79 Fast Forward On The ‘Lighter’ Side 85 CONNECT 86 Close Up Karesa Wells 88 PPPC Communiqué 91 New Members 95 Inside PPAI 108 The Creative Calendar 20 THE GREAT CATALOG DEBATE In 2021, do distributors want print catalogs? Do they want digital catalogs? Do they want something else entirely? The answer is yes. Photos by Shutterstock.com. Photo illustration by SPARK Publications. 76 PPAI EXPO DIRECT-2-YOU: A PREVIEW PPAI is planning a live, virtual connection designed to jump-start industry businesses and boost their success in 2021. Take a look at all that’s in store. 52 REACHING CUSTOMERS WHERE THEY LIVE, WORK AND PLAY A look at 28 examples of the best uses of technology for industry-specific communications. ra2 studio / Shutterstock.com. contents Promotional Products Business The Official Business Monthly of Promotional Products Association International DECEMBER 2020 | DECEMBER 2020 | 3