PPB December 2020

by Audrey Sellers Rea l Es t a t e Open The Door To Real Estate The pandemic has rattled the global economy, but the residential real estate market is standing strong. Here’s what distributors need to know to find new business by helping real estate pros capitalize on the opportunities in this resilient marketplace. montego / New Africa / Topuria Design / Yeti studio / Shutterstock.com. Photo illustration by SPARK Publications. W hile the pandemic rages on and unemployment soars, the residential real estatemarket has barely flinched. Redfin reports a 14-percent year-over-year increase in home prices, with the average home sale price in the United States hovering near a record-breaking $320,000. Since July, home prices have increased 6.6 percent, with nearly half GROW 46 | DECEMBER 2020 |