PPB December 2020

In the spring, when local and state regulations encouraged people to stay home, American consumers began buying TVs at a rate similar to that of the holiday season. According to The NPD Group, sales of TVs 65 inches and larger were up 53 percent over the first half of 2020. In 2021, it estimates that one in four TV unit sales will be for screen sizes larger than 65 inches, making this one of the fastest- growing segments in the market. As consumers spend more time at home, they’re investing more to make it enjoyable and comfortable, and as demand goes up, prices are coming down. The average price for a 65-inch TV fromApril to June 2020 was $644, about $200 lower than the same time a year ago, The NPD Group says. True wireless headphones have become the top choice for consumers and are expected to see tremendous growth. Based on The NPD Group’s Future of Tech report, true wireless headphones will hold 75 percent of the headphone market dollar share by 2021. Industry analyst and executive director at The NPD Group Ben Arnold says, “True wireless earbuds have evolved into virtual must-have mobile phone accessories, and many products now offer features such as hands- free digital assistant access and touch/tap controls for interfacing and controlling smartphones. This bond between headphone and smartphone will help drive new sales in the future.” High-quality, personalized headphones or earbud cases can make an impact for any marketing strategy. While it seems impossible to live without internet, only half the world’s population is connected, according to the UN. Companies like Hiber are using microsatellites in low Earth orbit, which wakes up a modem plugged into your computer or device when it flies over and delivers your data. These satellites are already being used, orbiting the Earth 16 times a day, for access in the most remote places. In 2016, a report from the Human Rights Council of the United Nations General Assembly declared access to the internet to be a basic human right, vital to allowing individuals to "exercise their right to freedom of opinion and expression." Internet for everyone is almost here, and clients can be ready with user-friendly promotional tech products to improve the day-to-day activities of any demographic. Techno l ogy Pr oduc t s The 5‐in‐1 Charging Cable with antimicrobial additive has a USB‐A tip and Type‐C input tip on one side and a two-in-one dual compatible tip for both Apple ® iOS and Android devices on the other side. Charge multiple devices and utilize the 39-inch cable for greater mobility. Polyconcept NA / PPAI 112361, S13 / www.pcna.com/en-us These Bose Sport Earbuds are true wireless Bluetooth earbuds engineered for your best workout yet. With acclaimed lifelike sound and a comfortably secure t, get ready to beat your personal best, again and again, with your earbuds securely in place. Incentive Concepts / PPAI 212912, S10 www.incentiveconcepts.com This Koozie Fabric Waterproof Bluetooth speaker , with its unique shape and compact size, allows you to take it almost anywhere. No need to worry about sand on the beach or dirt on the trail; this item is dust, sand and waterproof. Enjoy powerful sound for up to 12 hours that connects from over 30 feet away. BIC Graphic NA / PPAI 114187, S13 www.bicgraphic.com 40 | DECEMBER 2020 | GROW