PPB December 2020

The relationship between suppliers and distributors is a partnership. If they can’t partner with you as the lead source, it’s time to find another partner. JESSICA IBSEN Executive Director Cajun Country Promotional Products Gonzales, Louisiana Suppliers, get to know your distributors. Those who work with you time and time again. Those who don’t squeeze you for every last cent over and over. Ones who you know will close the deal. Those are the people you want to reward with a referral, and these days, being local is not important, especially since the buyer contacted you via the internet. PAULA SCHIFF GRUNDLEGER-GOSSETT, MAS Senior Promotional Consultant Geiger Fort Pierce, Florida PPAI 105182, D12 Do You Have An Answer? A Distributor Asks: During the pandemic, I’ve been taking advantage of the downtime to learn, improve and work to find new ways to make my business a necessary piece of my world. I’m working on my website and I have joined many business groups. Here’s my dilemma: How do you clearly describe your offer? I am not just promo, but I also do design work, consultation and brand strategizing. Does anyone have tips to condense and make that make sense to new prospects? What’s Your Answer? Email your response to the question to Question@ppai.org for the chance to be featured in a future issue of PPB . Danielle Renda is associate editor of PPB. PPAI: 111248 | ASI: 35375 | SAGE: 50327 | UPIC: ACCENTS | DC:101273 888.287.7883 | customerservice@americanaccents.com www.americanaccents.com 3 day turnaround Made & printed in the USA Multiple print methods available Great for hot & cold beverages No need for double cupping or sleeves CFC Free 10 sizes to choose from 25 piece minimum Need Foam Cups? ? A DISTRUBUTOR ASKS | DECEMBER 2020 | 15 INNOVATE