PPB December 2020

INNOVATE 12 QUESTION: AM I GIVING AWAY TOO MUCH? 16 MANAGEMENT: A COMMITMENT, NOT A CAMPAIGN page 26 The Great Catalog Debate In 2021, do distributors want print catalogs? Do they want digital catalogs? Do they want something else entirely? The answer is yes. page 20 Fit And Fine From A Distance End users may have been spending more time at home this year, but that hasn’t kept them from pursuing their health and fitness goals virtually—and wanting to look good doing it. Arsenii Palivoda / Shutterstock.com. | DECEMBER 2020 | 11