PPB November 2020

SERVICE 2020 Anton27 / Shutterstock.com. 4 Perspectives Headlights On A Horse 8 Feedback 11 INNOVATE 12 Question Seeing Eye To Eye 30 Eye on Apparel Loungewear & Resort Wear 38 Marketing Strike The Right Tone 45 GROW 46 Editor's Picks Drinkware 54 Market To Market Charities 63 THINK 70 Viewpoint An Honest Answer To A Fair Question 72 Profile Linda Bak and Sharie Lesniak of Shelter Swag 77 Fast Forward ‘Have It Your Way’ 85 CONNECT 87 Inside PPAI 96 Close Up Stacey Steele, LogoLab 98 PPPC Communiqué 101 New Members 106 The Creative Calendar 64 THE REAL FACTS ON ANTIMICROBIAL PRODUCTS The current pandemic has increased public awareness about the importance of maintaining a healthy environment, which includes controlling and eliminating harmful germs— whether those germs are on a product or a person. Here’s where antimicrobial products fit in and what you need to know about them. 16 SERVICE SUPERHEROES When companies put the right people on the front lines, an exceptional and memorable customer experience can be a reality—even during a pandemic. Textures by Shutterstock.com. Illustration by SPARK Publications. contents Promotional Products Business The Of cial Business Monthly of Promotional Products Association International NOVEMBER 2020 | NOVEMBER 2020 | 3