PPB November 2020

But Americans haven’t given up on the quest for a refreshing getaway—most are simply choosing to vacation locally. In a survey of more than 1,000 U.S. adults conducted in late April by Twiddy & Company, a vacation rental company serving North Carolina’s Outer Banks area, only seven percent of respondents said they were willing to travel internationally and only nine percent said they’d be willing to go on a cruise, while 72 percent said they were more comfortable driving to destinations. The survey also found that younger respondents were more eager to hit the road; 30 percent of respondents under age 25 were willing to travel right then or as soon as the social distancing mandates relaxed, compared with less than 15 percent of people age 54 and older. Demographically, respondents from the Midwest were most likely to travel, with more than 40 percent saying they were not afraid to; something that contrasted sharply with respondents from the Northeast, where 73 percent said they were fearful about traveling. The most popular vacations Americans are taking this year include road trips to parks, local cities and camping, as well as "staycations," according to Twiddy & Company. In another survey conducted of 1,000 U.S. adults by Longwoods International, a Columbus, Ohio- based market research consultancy, when asked about the first trip they’d take when it was appropriate to travel, more than half (52 percent) of respondents said they planned on traveling to visit friends or family, and among them, 76 percent planned to drive and 24 percent planned to fly. Overall, 86 percent of respondents said they planned on visiting a domestic destination, four percent said they planned on traveling internationally, two percent said they planned on taking a staycation locally—whether that’s at a nearby destination or within the comfort of their own homes—and eight percent said they didn’t intend to travel over the next six months. For those driving to their destinations, the distance was almost an equal split: 52 percent were traveling within 200 miles of their homes and 48 percent were venturing further. The trend of “microcations,” or vacations that are fewer than five nights, are also popular. In 2019, Allianz Global Assistance, a travel insurance and assistance company, reported in its 2019 Vacation Confidence Index, a study of 1,005 When Travel Meets Cozy For a look that’s more athletic- and streetwear- inspired, look to the Ladies Long Sleeve Lace-Up Tee . Made from a blend of 60-percent combed ring-spun cotton and 40-percent polyester fine jersey, this semi-fitted, long-sleeve shirt features shoulder-to-shoulder self-fabric extended cuff detail, a double-needle drop-tail bottom hem with side vent construction and a tearaway label. Available in S-2XL in nine colors, shown in vintage royal/white. LAT Apparel / PPAI 254347, S4 www.latapparel.com The Imperial Wrightson Performance Rope Cap features stylish accents, but it’s still low-key enough for daily wear. Made from a blend of 97-percent polyester and three-percent spandex, details include a five-panel, mid-profile retro fit with a braid, pre-curved visor and performance sweatband, an Imperial woven label and plastic snap closure. Available in 10 color combinations, shown in white/red/black. Kati Sportcap PPAI 113758, S5 www.katisportcap.com | NOVEMBER 2020 | 31 INNOVATE