PPB October 2020

by Audrey Sellers The Lega l I ndus t r y All Rise For Promotional Products In the legal field, promotional items help law firms and attorneys make a strong case for their brands. T he legal field is massive and growing, projected to become a trillion-dollar industry by next year, according to Statista. The United States accounts for almost half of the global legal services market, making it the largest market in the world. The U.S. is home to more than 1.3 million lawyers who work in private or corporate legal offices, or for federal, state and local governments. In an age of COVID-19, some legal practice areas are experiencing rapid growth. For example, Vault.com (a website for job seekers) reports that health law is booming as attorneys in this field handle litigation for health-care industry clients, counsel health-care entities on regulatory and transactional matters, and ensure their clients meet regulations and laws. 62 | OCTOBER 2020 | GROW