PPB October 2020

olarseven / Shutterstock.com. Images by Shutterstock.com. Photo illustration by SPARK Publications. 4 Perspectives Finding The Positives In The Pandemic 8 Feedback 11 INNOVATE 12 Question To Create A Mock-Up, Or Not? 16 Personal Development Seven Ways To Get Your Ideas Seen And Heard 30 Eye on Apparel What’s Trending 41 GROW 42 Editor's Picks Badges And Lanyards 62 Market To Market The Legal Industry 71 THINK 72 Profile Melissa Ralston, BIC Graphic NA 75 Fast Forward When Times Get Tough, At Least There’s Fried Chicken 80 Product Responsibility Hand Sanitizer: What To Know Before You Buy 91 CONNECT 92 Close Up Swire Ho, Garuda Promo and Branding Solutions 96 PPPC Communiqué 97 Inside PPAI 101 New Members 106 The Creative Calendar 50 CHAMPIONING THE NEXT GENERATION PPEF’s generous scholarship program lightens the financial load for 160 college students headed to school this fall. 20 PPB 's 2020 BEST BOSSES: Ten of the industry’s most adored bosses share their insights and advice on managing, coaching and caring. contents Promotional Products Business The Official Business Monthly of Promotional Products Association International OCTOBER 2020 | OCTOBER 2020 | 3