PPB October 2020

Wha t ’s Tr end i ng by Danielle Renda Dressing For The Occasion F orm follows function, but in the world of branded promotional apparel and accessories, it also follows fashion. Collectively influenced by the latest in runway, streetwear and celebrities’ eclectic styles—from Hollywood stars, to high-fashionmodels, to social media influencers—companies can use clothing and accessories to effectively promote themselves and extend their message, bring awareness to a cause or organization they support, and, if the products are really well-received or worn by a well-known person or group, they can even go viral, creating unforgettable buzz for the brand. During a time of such unprecedented challenges, it’s more important than ever for professionals to provide end users with tangible products they like, need and will continue to use, time and time again. Influenced heavily by the pandemic and resulting stay-at-home orders, this year’s trending styles take a leisurely turn with playful designs and retro-inspired fashions. Look Studio / DigitalDesign0770 / Shutterstock.com. Photo illustration by SPARK Publications. 30 | OCTOBER 2020 | INNOVATE