PPB October 2020

You should provide them at no charge. That’s our role and our differentiator against the other guys. Always be of service. CHRISTIAN PFROMMER Founder Wunderspoke Marketing (an iPROMOTEu Affiliate) San Jose, California PPAI 709123, D1 I’ll do quick mock-ups for free, kind of. If it’s custom art or if it takes more than 10 minutes to mock-up, I’ll say I want an order commitment or charge an art fee. JOE GRESHAM Owner CG Printing Oklahoma City, Oklahoma PPAI 785652, D1 I’ve always done mock-ups for free for 17 years. I think it helps sell the product and sell the client on seeing their logo displayed on something they want. KENDRA PHELPS President and owner Enterprise Essentials Reno, Nevada PPAI 357859, D1 Depends on who’s asking. For good clients, we will usually accommodate one or two prior to an order. For customers who we can’t depend on to actually place an order or for new contacts, we don’t generally do mock-ups without an order that has been paid for. If they really want one before placing the order, we charge them an art fee per mock-up, and tell them that amount will be applied to an order for that item placed within 30 days. If the client places and pays for the order and we did the mock- up/proof for them and they cancel, our wording on their order approval states that they can get a refund less the art fee if the order has been cancelled prior to being put into production. Since no order goes into production without them signing off on the art, it’s not an issue. RAMA BEERFAS, MAS Owner Lev Promotions San Diego, California PPAI 218331, D1 I do themmyself or ask my vendors as most offer to do them for free, but I send them to clients as a JPG [file] with my name and company name clearly listed along with a watermark, making it difficult for someone to duplicate or reuse. HOLLY WOLLINS SCHOTZ Brand Consultant All Wrapped Up Columbia, Maryland PPAI 197888, D2 Do You Have An Answer? A Distributor Asks: I am looking for suppliers’ perspectives. If I close my distributorship without selling it, is there a way for my loyal customers (who place exact repeat orders) to transfer their existing screens, debossing dies and hot stamp dies to a different distributor, so the customer does not have to pay a new setup fee? (Assuming each customer would select their own new distributor.) What’s Your Answer? Email your response to the question to Question@ppai.org for the chance to be featured in a future issue of PPB . Danielle Renda is associate editor of PPB . insta_photos / Olha Kostiuk / Shutterstock.com. | OCTOBER 2020 | 15 INNOVATE