PPB October 2020

way, but I will save and upload their logo— no problem. If a client were to ask me to do a custom virtual during the quote process that required actual graphic art labor, I would tell them upfront there is a fee for it and begin an invoice, but if they order, I’ll remove it from their total invoice. DANIEL REARDON President and Founder PlexKey Promotional Marketing Group Millis, Massachusetts PAI 786476, D1 If you have not done business with them, I explain that they will get one to their satisfaction once the order is placed. I have done a few and no order, so we have adopted this policy and not lost any business. GARY RUGOFF President PromotionalMerchandise.com Dallas, Texas PPAI 135000, D3 Invest in some time to learn. It’s really not too difficult. Skillshare and other YouTube videos give you enough to do the basics; you just have to get the program. I’m self- taught. Virtuals are what make you stand out. They help the client feel more confident in and excited about their purchase. A lot of vendors offer free virtuals, too. Starline has a nice program for creating your own on their website. It’s really cool. I use it a lot for their products. AMANDA E. ROLL Account Manager Pinnacle Branding Cincinnati, Ohio PPAI 612960, D6 As a supplier, we understand the importance of virtuals. That’s why we offer free same-day mock-ups. However, we have to think about it in the perspective of the client. They’re investing a lot of money in a product in hopes to create some type of success for their business. It makes sense why some want to explore several options before placing an order, so we can empathize with their process. If you’re working with a person who overthinks, like I do sometimes, I would suggest to reassure their decisions and/or start small. We find that many clients order small quantities at first, but then come back with much higher reorders. It’s sometimes about the long game. STEPHANIE MORALES Digital Marketing Manager Eyevertising Miami, Florida PPAI 536045, S5 | OCTOBER 2020 | 13 INNOVATE