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crisis, but this industry will find creative methods to pivot andmeet end buyers where they’re at. If the PPAI Expo was allowed to be held tomorrow it would be interesting to see how exhibitors have retooled as well as the types of solutions distributors are seeking. Would sustainability be as buzzworthy as it was just six months ago? Would diversity, equity and inclusion be more buzzworthy? Would suppliers still carry the same breadth of offerings and inventory depth as 2019? Would personal protective equipment (PPE) and work fromhome (WFH) have their own product pavilions? Clearly, shift is happening and it’s important that the industry comes together to share, listen and adapt to evolving needs. Given this shift, I see great opportunities for suppliers and distributors that offer fulfillment and distribution capabilities tomeet the needs of virtual events, remote workers and fulfillment-type activities. Masks aren’t going away anytime soon, and high- end retailers turning them fashionable makes this an interesting industry opportunity. Also, distributors who excel at consultative selling will lead end buyers to solutions to connect with their remote prospects more effectively. Video calls have skyrocketed in popularity which makes today’s most valuable imprint area [the space] next to one’s webcam—I expect that we’ll see multiple products developed with this inmind. With all of that being said, I believe the greatest opportunity in 2021 for the industry is for us to support each other with compassion and a desire to succeed together. PPB: At the end of your term at Expo 2022, what do you hope to have accomplished as board chair? Pottebaum: In my role of board chair, I’mmost hopeful about the outcomes of PPAI’s new strategic plan that will be developed and deployed sometime next year. Personally, I’m hopeful that I have an opportunity to learn from all of you and give back in ways that are meaningful to the Association and membership. With a bit of luck, in person. PPB: What led you to volunteering in the industry? Pottebaum: Many years ago, I earned a scholarship through our local regional, the Upper Midwest Association of Promotional Professionals (UMAPP). In an effort to repay their generosity, I asked if I could volunteer on a committee. That story in and of itself is actually pretty funny, but that simple exchange launched a career-long journey of volunteerism that has been incredibly rewarding. PPAI: 111248 | ASI: 35375 | SAGE: 50327 | UPIC: ACCENTS | DC:101273 www.americanaccents.com 888.287.7883 | customerservice@americanaccents.com INSULATED PAPER CUPS Double walled design provides excellent insulation Eliminates the need for double cupping or sleeves Perfect for hot & cold beverages Matching lids available Multiple print methods available 3 day turnaround Made & printed in the USA Made from renewable resources 25 piece minimums! | SEPTEMBER 2020 | 91 CONNECT