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Hea l t h Ca r e A Furry Friend On The Frontlines When creating health-care promotions, think beyond clinicians to the canines that may be helping as well. When Jennifer Hagen of distributor Feury Image Group, Inc. in Newark, New Jersey, wanted to raise awareness for the animal companion program at Bridgeport Hospital in Connecticut, she used custom bandanas to give the therapy dogs a uniform much like the nurses. “The logo on each bandana adheres to Yale New Haven Health System’s strict brand standards,” Hagen says. “It was really well-received. Who can resist a dog in a bandana who likes to be petted and help people?” Hagen also provides uniforms to more than 15,000 clinical and non-clinical employees and works with individual departments within the hospital as well. For example, for the house staff department, she has provided a variety of branded products, including tote bags, mugs, pens, lanyards, journals and more. The therapy dogs began wearing the bandanas in October 2018 and continue today, bringing smiles and plenty of cheer to patients and staff alike. Real-World Solutions The Personal Care Kit keeps all the essentials handy and contains enough to share with others. Included are 10 disposable face masks, five hand sanitizer packets and five antiseptic towelettes packed in a drawstring backpack with imprint. Choose from 10 colors. BIC Graphic NA / PPAI 114187, S13 / www.bicgraphic.com Ideal for health programs, the Slow the Spread Kit contains all the essentials to help halt the transmission of the coronavirus: hand sanitizer, disposable masks, disinfecting wipes and a no-contact keychain. The items are packaged in a cotton travel pouch for easy transport. Leed’s / PPAI 112361, S13 / www.leedsworld.com 66 | SEPTEMBER 2020 | GROW