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What Matters Most To Patients Today When people choose a health- care provider, they expect more than excellent care. These are the top reasons patients stay loyal to their health-care providers: 70.8 % Customer service 61.3 % Cleanliness of facilities 61.1 % Provider’s bedside manner 60 % Ease of appointment booking 57.7 % Communication 45.4 % Ease of patient intake/registration 44.4 % Quality and accuracy of information 20.2 % Waiting room amenities 11.2 % Availability of telehealth services 2.1 % Other Source: Doctor.com Putting Care On Hold About half of U.S. adults (48 percent) have skipped or postponed medical care amid the pandemic, with 11 percent saying their condition worsened as a result. Health-care providers can use promotional products to assuage their patients’ concerns and promote the benefits of getting seen now as opposed to postponing care. Source: Kaiser Family Foundation Getting In On The Ground Floor Every month is filled with opportunities to center a promotion around a health-related cause. See below for some ideas to raise awareness, celebrate health-care workers and push toward better health for all. January National Blood Donor Month, National Bath Safety Month February American Heart Month, National Children’s Dental Health Month March National Doctors’ Day (March 30, 2021), Multiple Sclerosis Awareness Month April Stress Awareness Month, Move More Month May National Nurses Week (May 6-12, 2021), National Blood Pressure Month June National Men’s Health Month, National Safety Month July World Hepatitis Day (July 28), Cord Blood Awareness Month August Children’s Eye Health and Safety Month, National Breastfeeding Month September Pain Awareness Month, World Alzheimer’s Month October Breast Cancer Awareness Month, Eye Injury Prevention Month November Men’s Health Awareness Month, American Diabetes Month December National Drunk and Drugged Driving Prevention Month, National Handwashing Awareness Week (December 1-7, 2020) Source: Healthline | SEPTEMBER 2020 | 63 GROW