9427333_PPB_Sep20

by Audrey Sellers Hea l t h Ca r e Promotional Products: A POWERFUL Prescription In an age of physical distancing, promotional products enable health-care organizations to reach out with a welcome and personalized touch. I n sickness and in health, people across the globe turn to health-care providers. The health-care market, which encompasses everything from hospitals and dental offices to residential care facilities and diagnostic laboratories, is one of the world’s largest and fastest-growing industries. By 2022, the global health-care market is projected to reach $11.9 trillion, according to Research and Markets. While the pandemic has left no industry unscathed, recovery is well under way in the health-care market. The U.S. Bureau of Labor Statistics (BLS) reports that physicians’ offices added 80,000 jobs in June while dental offices added 190,000 jobs. Jobs for diagnostic labs jumped 7,000 and jobs in home health-care services increased 17,000 in June. Between 2018 and 2028, the BLS projects 1.9 million new jobs in the health-care field. 58 | SEPTEMBER 2020 | GROW