9427333_PPB_Sep20

Romvo / Shutterstock.com. All for you friend / Lightspring / Shutterstock.com 4 Perspectives Reimagining The Future Of PPAI 8 Feedback 11 INNOVATE 12 Question Thinking "Big" 14 Eye On Apparel Premium Apparel & Accessories 47 GROW 48 Editor's Picks Incentive And Premium Products 58 Market To Market Health Care 69 THINK 70 Profile Dawn Olds, MAS 75 Fast Forward To Engage Customers, Shake Shack Turns To Promo 85 CONNECT 86 Close Up Latria Graham 88 Inside PPAI 94 PPPC Communiqué 96 People News 98 Snapshots 101 New Members 106 The Creative Calendar 72 ARE YOUR PRODUCTS WITHIN THE LAW? Promotional products that tout antimicrobial claims may fall under federal regulations. 24 PPB 's 2020 RISING STARS: Inspiring conversations with 12 of the industry’s most interesting young minds. contents Promotional Products Business The Of cial Business Monthly of Promotional Products Association International SEPTEMBER 2020 On the cover: From top left are Alicia Skipper, Colton Young, Alyssa Inkrott, Jason Loui, Jeff Franklin, Kate Masewich, Kate Plummer, Sam Kabert, Rachel Minogue, Justin Washburn, Tiffany Wu and William Lovelace. | SEPTEMBER 2020 | 3