9427333_PPB_Sep20

Pr emi um Appa r e l & Accesso r i es by Danielle Renda Strengthening Connections L ooking tomake a lasting impression? Cue promotional products. Looking to say “thank you” with an added touch of class, communicate the feel of luxury or exclusivity, recognize top employees or promote a company’s loyalty and rewards program to clients? Cue high-end, brand-name and premium apparel and accessories. Given as rewards for performance and for meeting certain goals, as part of an incentive program to inspire action, or chosen as gifts or giveaway items, premiumpromotional apparel and accessories add value that is both unique and memorable, helping companies reach target goals, create lasting change and thank employees and partners for the work they do. Premiumpromotional products are popular for a company’s internal programs, designed to improve the workplace environment or overall efficiency. The goals of these programs are broad andmay include one or more of the following objectives: boosting morale, fostering teamwork and communication, decreasing absenteeism, ensuring safety, reducing employee turnover, attracting and retaining quality employees, and celebrating years of service milestones. Businesses in all industries are committed to these programs, and in the U.S. alone, they spend a whopping $90 billion each year on incentives, according to the Incentive Marketing Association. WithPremium Products Brand name, luxury and premium apparel and accessories play a special role in companies’ internal programs, from recognizing employees for service milestones to offering incentives for change. INNOVATE 14 | SEPTEMBER 2020 |