PPB August 2020

Tiko_photographer / Shutterstock.com OrangeVector / Pirina / HorenkO / Shutterstock.com. Photo illustration by SPARK Publications Cover: Ecco / PhoelixDE / Shutterstock.com 76 FACING THE FACTS ABOUT MASKS How much do you really know about the personal protective products you are buying and selling? 14 PPAI SUPPLIER STARS: THE BEST IN CLASS The inside stories on 21 suppliers that won the most distributor votes in their respective categories. 4 Perspectives One Mission: Ensure Our Members’ Success 8 Feedback 11 INNOVATE 12 Question Payment Terms 28 Eye On Apparel Headwear And Footwear 35 GROW 36 Market To Market The Cannabis Market 44 Marketing The Art Of Marketing Cannabis 48 Editor's Picks Good Baggage 57 THINK 58 Viewpoint The Unintended Consequences Of The Pandemic On The Promo Industry 60 Profile Paula Shulman, CAS 63 Fast Forward Going Nowhere 72 Management Resilience: Your Competitive Advantage In The Age Of COVID-19 83 CONNECT 84 Close Up Moore & Moore Merch 88 Day In The Life 90 Inside PPAI 94 Snapshots 97 People News 98 PPPC Communiqué 99 New Members 108 The Creative Calendar contents Promotional Products Business The Official Business Monthly of Promotional Products Association International AUGUST 2020 | AUGUST 2020 | 3