PPB August 2020

TierneyMJ / Natasha Pankina / Shutterstock.com The Art Of Marketing Cannabis Six ways to help your cannabis clients get the word out. By Ryan Tickle T he big marijuana boom has brought about all kinds of new businesses. From dispensaries to recreational cannabis stores to growers, all of these businesses need to know how to promote and advertise their products while complying with rules and restrictions. It helps to learn the art of marketing marijuana so you can help clients in this space attract the right customers to their business. You will face some boundaries when it comes to marketing and promoting a marijuana business. For instance, Google and Facebook generally don’t allow marijuana ads, and things like billboards and TV advertisements are usually out of the question. However, there are still many successful ways to build some buzz around your client’s brand. Here’s a guide to the art of marketing marijuana. 44 | AUGUST 2020 | GROW